Procreate CEO James Cuda made a bold decision not to include generative AI in their popular iPad app, citing concerns about the technology ripping the humanity out of creative work and threatening artists’ livelihood. The announcement has received mostly positive feedback from artists grateful for the support of human creativity. While some companies like Adobe have integrated generative AI into their products, the debate continues to intensify within the art community. Procreate’s anti-AI stance sets them apart as they prioritize human-centric creativity, even at the risk of polarizing their user base. For now, Procreate stands firm in their belief that supporting human creativity is the right path forward.
https://arstechnica.com/information-technology/2024/08/procreate-defies-ai-trend-pledges-no-generative-ai-in-its-illustration-app/