Profound Beliefs

In this post, the author emphasizes the importance of having profound beliefs in the early stages of a startup. These beliefs are hypotheses about all aspects of the business model and are essential for successful customer development. The author shares a personal experience where he was called out by the CEO for not having any profound beliefs and simply treating tasks as a checklist. They realize the importance of understanding the purpose of marketing in a startup and the significance of profound beliefs in guiding strategic decisions. The author explains that without beliefs and customer discovery, one’s role becomes either neutral or negative. The ideal approach is to have strong beliefs that are validated or modified by evidence gathered outside the building. The author concludes by stating that strategy drives the tactical to-do list, emphasizing the importance of understanding the overall vision before executing marketing tasks.

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