The author shares a story about how a seemingly essential calculator on the pricing page actually confused potential users, resulting in them overestimating costs and being less likely to sign up. After a series of frantic attempts to fix the calculator, they decided to remove it altogether in an A/B test. Surprisingly, the results showed that removing the calculator not only did not cause any loss of value but actually increased user sign-ups and satisfaction. This experience challenges the norm of adding rather than subtracting from projects, highlighting the benefits of ruthlessly simplifying by removing non-essential elements.
https://www.gkogan.co/removing-stuff/