high loads without loss of availability. This was a risky move, but we needed to make sure we could handle the incoming traffic. At midnight UK time, we opened the floodgates and the app went live. The response was overwhelming, with thousands of users signing up within minutes. We had successfully capitalized on the opportunity, even if it came with unexpected challenges. The technical details of the launch highlighted the intricacies of managing a complex social network infrastructure under pressure. Overall, the launch of Threads was a success, thanks to the team’s dedication and quick thinking in the face of unforeseen obstacles.
https://www.infoq.com/presentations/threads-meta/