In this web content, the author challenges the misconception that targeting smaller markets is easier than engaging with enterprise clients. They highlight the importance of both acquiring and maintaining customers in order to demonstrate proof of product/market fit. The author discusses the unique challenges and characteristics of small businesses, mid-market companies, and enterprises. They emphasize the need to understand the dynamics of each segment and tailor strategies accordingly. The author also mentions the potential for controversy in the enterprise segment, where the lengthy buying process can conflict with the fast-paced experimentation of startups. Overall, the content offers valuable insights into targeting different market segments.
https://www.jjellyfish.com/articles/debunking-the-myth-smbmid-market-is-not-easier-than-enterprise