California’s new law, AB 2426, bans deceptive sales tactics for digital goods like books, movies, and video games, ensuring consumers are aware they are purchasing a temporary license, not ownership. Sellers must clearly disclose the temporary nature of access and potential revocation if rights are lost. The law prohibits burying disclosures in terms of service and requires plain language advertising for digital goods as licenses. Notable examples of consumer harm from companies like Ubisoft and Sony prompted the law, aiming to protect consumers from losing access to purchased digital media. This groundbreaking legislation has been praised for its role in clarifying digital rights and labeling false advertising.
https://arstechnica.com/tech-policy/2024/09/sony-ubisoft-scandals-prompt-calif-ban-on-deceptive-sales-of-digital-goods/