Southwest Airlines is notorious for not showing up on online travel agency websites, directing customers to their own site to save on distribution costs. Despite being one of the first e-commerce sites to hit a billion dollars in revenue, the airline has historically kept its fares and schedules private, even suing websites that displayed them without permission. However, with Southwest now appearing on Google Flights and facing financial struggles, they are reevaluating their business model. New Department of Transportation rules will make Southwest’s lack of fees and included checked bags more attractive to customers, potentially leveling the playing field with competitors.
https://viewfromthewing.com/game-changer-southwest-airlines-now-available-on-google-flights/