Johan Röhr, a secret composer using over 650 different names on Spotify, has surpassed big names like Britney Spears and Abba in plays. With more than 2,700 songs under aliases like “Maya Åström” and “Minik Knudsen”, Röhr’s success is attributed to his presence on Spotify’s popular instrumental playlists. Despite criticism about dominating the market and going against Spotify’s promise to support small artists, Röhr’s private company reportedly made millions in 2022. Overtone Studios, the record label releasing his music, defends his use of multiple names, praising him as a “pioneer in the mood music genre”. Spotify, while not commenting on specific agreements, allows artists to use pseudonyms.
https://www.theguardian.com/uk-news/2024/mar/19/swedish-composer-johan-rohr-becomes-spotifys-most-famous-musician-youve-never-heard-of