Phish, a rock band that has been around for 30 years, has been incredibly successful in terms of ticket sales, earning over $120 million in the past four years. Despite their lack of radio hits and mainstream popularity, Phish has found a unique path to success by focusing on live performances rather than album sales. The band’s deep connection with their audience, immersive world-building, and unpredictable shows have created a loyal fan base that continues to grow. Phish’s unconventional approach to the music business has allowed them to thrive, making them a standout in the industry.
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