In this compelling playbook by Matt Redler, founder of Za-zu, you’ll uncover the secrets of cold outbound, a powerful tool for startup growth. With just an internet connection and a laptop, you can connect with key players like never before. While many may find cold outbound challenging, Redler’s insights, gained through building Aurora and generating massive pipeline, offer a roadmap to success. Discover why cold outbound works, the critical infrastructure needed for success, and how to send personalized campaigns at scale. Redler’s unique approach of leveraging adjacent domains and optimizing inboxes provides a fresh perspective on maximizing email deliverability. Get ready to revolutionize your outbound game and achieve your business goals like never before.
https://www.za-zu.com/blog/playbook