The failure of the Domino’s 30-minute delivery guarantee

In the mid-80s, Domino’s infamous 30-minute delivery guarantee led to reckless driving, lawsuits, and ultimately a change in company policy. Founder Thomas Monaghan’s focus on speed and delivery helped Domino’s grow rapidly, but it came at a cost. Despite claims that they didn’t encourage speeding, Domino’s drivers were involved in fatal crashes, leading to numerous lawsuits. Attorney Kenneth Behrend played a key role in organizing legal action against Domino’s, eventually forcing the company to end the guarantee. The consequences of this policy extended beyond the pizza chain, impacting insurance coverage for gig delivery drivers today.

https://thehustle.co/originals/the-failure-of-the-dominos-30-minute-delivery-guarantee

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