Steve’s speech at the 1983 International Design Conference in Aspen showcased his futuristic vision for computers, just before the launch of the Mac. Steve emphasized the importance of design in a world where most industries were focusing on technology over aesthetics. He predicted a shift in society spending more time on computers than in cars, an absurd concept for the time. Steve appealed to designers for help in creating beautifully designed products to shape this emerging category. His passion for design and belief in its impact on humanity were evident in his talk, which left a lasting impression on the audience.
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