A Jedi-like message is delivered from an experienced entrepreneur to a young startup entrepreneur on the importance of balancing technology development and market development. Highlighting the case of two startups in the environmentally-friendly ammonia market, the MIT company focuses on creating a technological advantage, while the Stanford company emphasizes market sales and sustainable products. The MIT company faces challenges in proving its technology to potential investors, while the Stanford company, with its consumer market traction, is poised to raise funding more easily. The importance of combining technology development with effective marketing strategies for startup success is emphasized in the end.
http://fpgacomputing.blogspot.com/2013/11/the-stanford-startup-and-mit-startup.html