Meta introduced Threads as a microblogging platform to compete with Twitter and Mastodon, offering a unique approach to connecting users through replies and elevating content. The primary creators on Threads are community builders who foster engagement and connections within niche spaces like NBA and Tech communities. Despite the platform’s growth and positive user experiences, Meta has not fully supported these native creators financially or with necessary tools. Threads faces a Creator Paradox, as Meta focuses on attracting Instagram influencers rather than investing in the platform’s original community builders. Moving forward, the platform must prioritize supporting native creators and fostering organic growth to succeed.
https://www.augment.ink/the-threads-creator-paradox/