In the age of social media, product launches can lead to viral success, but be cautious of the influx of “Looky-Loos” – users who view but do not engage long-term. The initial spike of users from going viral may not translate to sustainable growth, as Looky-Loos tend to be low quality users who do not stick around. It is essential to focus on attracting high-intent, valuable users over time rather than seeking short-lived spikes in user numbers. Avoiding the chase for viral success and instead prioritizing durable, scalable, and valuable traction is key for long-term success in the digital landscape.
https://andrewchen.substack.com/p/my-product-went-viral-on-social-media