Unity’s pricing is a symptom, not the cause of tougher times for the industry

Unity has sparked controversy by announcing that developers will now be charged for the number of downloads/installations of their games starting in 2024. Developers have expressed their displeasure, but it’s ironic to see for-profit companies accusing each other of being unfair when their main goal is to make money. From Unity’s perspective, they have been subsidizing developers’ work and need to focus on profitability rather than non-profitable revenue growth. This pricing change reflects the challenges facing the games industry, including a saturated market, shifting industry dynamics, and limited growth prospects for developers. Unity’s decision is a strategic move to prepare for the consolidation of the games industry and maintain profitability. Developers should recognize that this pricing tactic is a symptom, not the cause, of the challenges ahead.

https://www.gamesindustry.biz/unitys-pricing-is-a-symptom-not-the-cause-of-tougher-times-ahead-for-the-games-industry-opinion

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