The founder of Urchin Software Corporation reflects on the journey from its humble beginnings as a web analytics company in San Diego to its acquisition by Google in 2005. The company struggled through tough financial times, including a near-death experience in 2001 when employees took pay cuts to keep the business afloat. They innovatively simplified their enterprise deals, leading to success in signing major hosting companies like Earthlink and Rackspace. The story is filled with anecdotes of early tech industry challenges, humorous attempts to secure big customers, and ultimately, the unexpected resilience that led to the company’s eventual success.
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