In February, retailers launch sneaker releases on EQL to coincide with the NBA All-Star Weekend. Jordan Brand celebrates 40 years since Michael Jordan wore signature shoes, recreating them for a new release. However, a glitch in Yahoo Mail’s AI-generated email summaries caused confusion among sneaker fans, falsely notifying winners and non-winners. The issue highlights the pitfalls of relying on AI for important communications. EQL works to prevent such incidents and offers support to ensure real fans have access to exclusive products. This unexpected twist sheds light on the challenges of online launches and the importance of a supportive community.
https://www.eql.com/media/sneaker-bot-ai-error