Logo fonts have become increasingly similar across various industries, giving rise to a homogeneous heap of sleek sans-serif fonts. This trend can be observed in tech giants such as Google, Airbnb, Pinterest, and Mailchimp, as well as luxury fashion brands like Diane von Furstenburg, Burberry, and Balmain. The adoption of sans-serif fonts is a reflection of the broader minimalist design trend that has permeated the 2010s. While sans-serif fonts offer simplicity and readability, they also lack the distinctiveness and personality of other font styles. As customer preferences shift towards more human-centric branding, there may be a resurgence of more unique and elaborate logo fonts in the future. In the meantime, designers can incorporate creativity and a sense of humor to make their plain logo fonts stand out in a sea of sameness.
https://justcreative.com/why-do-everyones-logo-fonts-look-the-same/