Search advertising is taking over the internet, cluttering search results and invading users’ privacy with tracking technologies. Kagi offers a solution by charging a nominal fee for searches, ensuring faster, more accurate results while respecting user privacy. This aligns Kagi’s incentives with its users, supporting a more ethical web. Ad-supported search engines like Google make around $300 per year per user, highlighting the need for a change in the search engine business model. By subscribing to Kagi for $5 or $10 a month, users can get relevant results, personalize their experience, and protect their privacy, providing a new choice in the search engine market.
https://help.kagi.com/kagi/why-kagi/why-pay-for-search.html