The author started blogging to advance his career in tech and establish authority. Surprisingly, blogging became a tool for improving critical thinking and knowledge. Writing quality posts led to more opportunities in his niche area, and he now writes internally for his team with the same rigor. Blogging forces him to dive deeper into topics, uncovering new insights. It is not just about personal branding but about becoming more powerful in understanding and insight. The author recommends using blogging as a tool to enhance critical thinking and knowledge, regardless of popularity. In the end, the main beneficiary of blogging is the writer.
https://jack-vanlightly.com/blog/2022/1/25/write-for-others-but-mostly-for-yourself