Jack Greenberg announces the expansion of YouTube Premium Lite to US users, offering ad-free viewing for $7.99 per month. The platform has over 125 million subscribers globally. Premium Lite is designed for viewers who want to watch most videos ad-free, with a focus on gaming, comedy, cooking, and learning content. The Premium plan is recommended for users who want ad-free music, offline and background play. YouTube strives to provide a variety of content for all interests, from scripted dramas to live gaming streams. The expansion of Premium Lite aims to create additional revenue opportunities for creators and partners.
https://blog.youtube/news-and-events/introducing-premium-lite/