Google does little to reduce advertisers costs

Google Ads’ dominance in the search engine industry creates a conflict of interest, as the platform’s profitability is tied to ad revenue. This results in inflated costs and intense competition for advertisers, making it difficult for small businesses with limited budgets to effectively compete. To address these issues, Google should provide more transparency and cost-effective solutions. For instance, they should recognize instances where displaying ads is redundant and unnecessary, sparing advertisers from unnecessary expenses. Additionally, offering transparent bid information would empower advertisers to make more informed decisions and optimize their campaigns. Lastly, Google should simplify the platform to make it more accessible for users with limited marketing expertise.

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