Invisible Asymptotes (2018)

In this web content, the author discusses the concept of invisible asymptotes and the importance of identifying them in order to sustain growth in business. The author uses Amazon as an example, highlighting how the company discovered that shipping fees were a major obstacle for customers and implemented strategies like Amazon Prime to overcome this barrier. The author also discusses the concept of product-market fit and how companies should focus on addressing the issue of product-market unfit once they have achieved some level of success. The author applies these concepts to other prominent companies like Twitter and emphasizes the need to understand the nature of product-market unfit to avoid hitting a plateau in growth.

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