Instagram’s new app, Threads, has gained significant attention in its first week, reaching over 150 million downloads. However, a completely unrelated app called Threads, which is a Slack alternative, has also experienced a surge in traffic to its website due to the confusion surrounding the similar names. The Slack alternative saw a spike in downloads, particularly in Germany, Spain, and Italy, where Instagram’s Threads is not yet available. The Slack alternative has had to clarify that it is not associated with Instagram and may face challenges as businesses navigate the use of two communication platforms with the same name.
https://techcrunch.com/2023/07/15/threads-a-slack-alternative-completely-unrelated-to-instagram-has-seen-downloads-surge/